Chris Hirst, CEO of Grey London, which is part of a global communications company, describes ‘Open’, a culture change program designed to completely overhaul their business. ‘Open’ represents a philosophy of collective creativity, collective responsibility and relies on increased collaboration within the organisation, and between the organisation and its client.

In Chris Hirst’s words: “Over the past three years we have transformed our creative output, winning awards around the world, and doubling in size (revenue). Crucially, our staff and client satisfaction scores have also skyrocketed.”

His article presents 10 ways to become more open.

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